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GET BUMS ON TRAIN SEATS

  • CREDITS
  • Copywriter: Daniel Headey
  • Art Director: Clare D'Andrea
  • Illustrator: Marek
  • Agency: Elvis / MCBD

DON'T GO ZOMBIE... GO VIRGIN TRAINS

Virgin Trains wanted to eat into car users and to a lesser extent plane travellers. This totally integrated campaign had everything (and almost won everything.) Digital walls, interactive banners, a Google Street View game and more. Saving undead drivers by shooting them with a Virgin Trains ticket gun has never been so much fun! (Shareable results on Facebook helped gain (train) traction.) A massively awarded campaign that perfectly brought to life how drivers feel on longer journeys.

  • Most successful Virgin Trains campaign ever with 4:1 ROI
  • Virgin Train users up 36%
  • 25% more drivers less likely to use their car
  • Campaign BIG award - Travel & Leisure
  • New Media Age award - Best Travel campaign
  • MAA BEST Awards - Best Communication Campaign featuring advertising
  • MAA BEST Awards (various) - Best Illustration, Best Art Direction, Best Creative Digital Communication, Best Creative Advertising Communication.