Samsung called us for An Award Winning engagement platform. We answered.

  • Credits
  • Agency: IRIS
  • Creative Director / Copywriter: Daniel Headey

Samsung - Backstage

Fully responsive e-learning site across web and app. Designed to provide all Samsung trade staff with a fully immersive, always-on learning experience. Communications, competitions and incentives were supported with social activity, email, SMS and push notifications. That was a lot of copy I had to write and oversee. (Drum Content Awards winner.)

  • 42% uplift in users
  • 181% more courses completed within first month of launch
  • 10,067 new registrations in the first three months
  • 5338 courses completed in the first three months