• CREDITS
• Creative Direction: Daniel Headey & Clare D'Andrea
• Scriptwriting: Daniel Headey
• Director: Nick Rutter @ Velvet
• Agency: ELVIS

WKD - WIN NOTHING

'Have you got a WKD side?'. Taking this attitude on board for the brand's first foray into social - we created Wayne - the epitome of an anti-hero. We followed him around Europe via video diaries through Facebook. There was corresponding in-bar activity including competitions to win travel vouchers to track Wayne down. WKD had been flailing, but after 12 weeks of this powerful social campaign it certainly wasn't.