TAKE STUDENTS ON A (SOCIALLY-LED) MERRY DANCE
- CREDITS
- Creative Direction: Daniel Headey & Clare D'Andrea
- Scriptwriting: Daniel Headey
- Director: Nick Rutter @ Velvet
- Agency: ELVIS
WKD - WIN NOTHING
'Have you got a WKD side?'. Taking this attitude on board for the brand's first foray into social - we created Wayne - the epitome of an anti-hero. We followed him around Europe via video diaries through Facebook. There was corresponding in-bar activity including competitions to win travel vouchers to track Wayne down. WKD had been flailing, but after 12 weeks of this powerful social campaign it certainly wasn't.
- Sales up 425%
- New Facebook Fans 5,863
- 'Win Nothing' visits 18,360

