Who do I think I am?
I thrive on giving brands personality so they mean more to people.
Having started out at big ATL players such as Ogilvy, Bates and Saatchi (doing TV and more) I moved to ELVIS and won digital/social awards. There I became ACD. Then I became a freelance consultant; a truly integrated Copywriting Creative Director with an Art Direction eye. After 10 years of SAS style freelancing, the temptation of full-time was too much from the award-winning agency The Gate. So that's where I am today.
I've written for cars, fried chicken, diarrhoea tablets, trainers, investment banks, train companies, breweries, fintech outfits, panty pads and more. I've won more pitches than I can remember. (I don't remember the ones I've lost.)
I’ve won DMAs, MAAs, Chip Shops, Campaign BIGs. Also an IPA Planning Award, a Drum, a Creative Circle Silver and been Cannes nominated. I have a start-up mentality whether working on/in an established business, agency or with a new brand. Able to work as a lone creative wolf, with an Art Director/Designer or just be there to inspire others. I make things happen and want to make a difference.
I got skills, they're multiplying
Ideas
Creative Direction
Copywriting (Long/short)
Scriptwriting (TV/Content/Radio)
UX Writing
Social & Digital
Experiential
Tone of Voice
Branding
Naming
Pitching
Dry Wit
Being Northern
Dad Gags
Football Keepy-uppies