TAPPING INTO A FOOTBALL FANS' OBSESSION
- Creative Director: Daniel Headey
- Art Director: Mike Middleton / Daniel Headey
- Photographer: Ben Northover
We've all heard players say what it means to 'pull that shirt on' haven't we? But are these just platitudes? Football clubs often say it's the fans that make the club. Well...maybe it is. And they all have their favourite players, but what if they looked like them?
Facial recognition tech analyses your face and decides which player you most look like. Bit of retail fun.