Microsoft's new sports data platform needed a name. And a look and feel. And an animation style. And... Social. Print. Digital

Here, we had to relaunch a pub chain so 'closing time' didn't become something more ominous. Print. Social.

Ofsted ratings affect house prices? Correct. Here, we needed to highlight the functionality that's turning the industry on its head. TV. Content. Print. Digital.

The 'Little Twists' work had run for a while. Everyone was familiar with it but it simply needed spicing up, socially. Social.

This is Wayne. He stole WKDs promotional prize money (allegedly). Students went mad for this all-singing, all-dancing social campaign. Social. Print. On-trade. Content.

Salespeople. Pinstriped, shouty and arrogant aren't they? No, not anymore. And the world needed to understand this. Content. Social.

My favourite headline I've ever written. For a brand that had always been known for football. Print. OOH.

Halloween is great fun for kids. Imagine if they were able to talk like the scary character costume they've (you've) just bought from the supermarket. App. Social. In-Store.

Stressed, stuck in traffic and dying for a wee? It's enough to make you lose your mind. Multi-award winning work - including an online game using Google Street View as its vehicle. (Pun intended). OOH. Print. Social. Radio. Digital.

Beer gardens are soooo yesterday. This experiential work gave Magners the bar presence they were after. Experiential. On-trade.

'Please win the £1.5m pitch' was my original brief. That happened. And subsequently, we gave a new client their first ever OOH work within a fully integrated campaign. OOH. Social. Content. Digital.

A little in-house something created for RAPP and International Women's Day. Very well received. (Hopefully by you too.)

Cross-branded promotion. And the perfect opportunity for the Virgin group to flex its kitsch creative muscle. Content. Social. Print. In-Gym.

Anyone remember booking a trip away through Teletext? ("Quick! Where's the hold button?!") Integrated work to relaunch the original online holiday company. TV. Print. OOH. Digital. Social.

Samsung needed to totally overhaul their training site. Welcome to an e-learning nirvana that completely 'got' their retail staff. Website. Branding. TOV.

Give England's patron pint a personality. Without using people. This British brewery wanted the product centre stage. (As you can plainly see). Print. TV.

A few nuggets that are worth showing even if they weren't part of a larger campaign. Some award-winning work here. Ambient. Digital.

Charity based ident I wrote for MTV. Everything was done for free to commemorate a tragic happening. This ran globally. TV. Digital.

A look back at some of my greatest hits. Including KFC, Domino's, Observer and Ford Mondeo. Proof that quality thinking is timeless. ;-) TV

More men commit suicide than women. Samaritans wanted to change things by not seeming like the last resort (IPA Planning Gold. Creative Circle Silver.) Print. OOH. Ambient.

Do these shirt unveilings always have to be overtly serious? OOH. Print. Digital.

A cheeky little print campaign that reels you in with its sumptuous art direction and simplicity of thought. Print.

The famous French water sponsored the quintessentially English tennis tournament. Here's to a smashing pun. OOH. Print.