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TAKE STUDENTS ON A (SOCIALLY-LED) MERRY DANCE

  • CREDITS
  • Creative Direction: Daniel Headey & Clare D'Andrea
  • Scriptwriting: Daniel Headey
  • Director: Nick Rutter @ Velvet
  • Agency: ELVIS

WKD - WIN NOTHING

'Have you got a WKD side?'. Taking this attitude on board for the brand's first foray into social - we created Wayne - the epitome of an anti-hero. We followed him around Europe via video diaries through Facebook. There was corresponding in-bar activity including competitions to win travel vouchers to track Wayne down. WKD was flailing, but certainly wasn't after 12 weeks of this powerful social campaign.

  • Sales up 425%
  • New Facebook Fans 5,863
  • 'Win Nothing' visits 18,360