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GIVE A PUB CHAIN MORE TIME (GENTLEMEN PLEASE)

  • CREDITS
  • Creative Directors: Daniel Headey
  • Clare D'Andrea & Shwan Hamidi
  • Copywriter: Daniel Headey (& Andrew Motion)
  • Photographer: Ben Stockley (Yes
  • the multi-award winning Ben Stockley)
  • Agency: Elvis

VINTAGE INNS - FIND YOUR COUNTRY SIDE

Hundreds of rural pubs are closing every month. Mitchells & Butlers' Vintage Inns chain required a rebrand and a fully integrated relaunch. Quintessential English charm and quality food offering were the hooks. The idea was to use an ex-Poet Laureate to pen the print and include a 'poetry competition' for social channels. Using Sir Andrew Motion was somewhat serendipitous, as he's descended from a family of brewers.

  • Food sales up 21% during the campaign
  • Excellent PR and column inches re. Sir Motion.
  • One of my own poems was actually used. (Can you spot it?).