LETTING PEOPLE KNOW TELETEXT HOLIDAYS HAS RETURNED
- Senior Copywriter: Daniel Headey
- Art Director: Clare D'Andrea
- Creative Director: DBT
- Agency: MCBD/ELVIS
TELETEXT - BOOK A MEMORY
Elvis had Virgin Holidays, so this was a conflicting brand situation. We (quietly) won the pitch and worked well with MCBD and Danny Brooke-Taylor. The main film was crowdsourced - with footage from friends and people in the agency. Some of the stills were developed the same way. Simple idea about memories, made with memories. Social competition element too.
- Booking targets surpassed by 31%