GETTING MEN TO RAISE THEIR HOPES AND A WRY SMILE
- Copywriter: Daniel Headey
- Art Director: Karl Sanderson
- Photographers: The two people above
Samaritans are often seen as a charity for those who are literally about to take their own life. Ogilvy was tasked with changing this perception. Cue a brief early in my career that was there to actually do good. (IPA Planning Gold. Creative Circle Silver.)
Ran on Mother's Day. Obviously.