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GETTING MEN TO RAISE THEIR HOPES AND A WRY SMILE

  • CREDITS
  • Copywriter: Daniel Headey
  • Art Director: Karl Sanderson
  • Photographers: The two people above

Samaritans are often seen as a charity for those who are literally about to take their own life. Ogilvy was tasked with changing this perception. Cue a brief early in my career that was there to actually do good. (IPA Planning Gold. Creative Circle Silver.)

Ran on Mother's Day. Obviously.