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SELL A SALES TOOL TO SALES PEOPLE

  • Credits
  • Creative Direction: Daniel Headey & Clare D'Andrea
  • Copywriting: Daniel Headey
  • Director: Ian Derry @ Archer's Mark
  • Photographer: Liam Arthur
  • Agency: Brands2Life

LINKEDIN - GET CLOSER

Currently in its second year and third iteration, this campaign had excellent results across display, social and video. Running in the UK and the US simultaneously, it exceeded industry benchmarks everywhere. Focussing on raising awareness of Sales Navigator on a budget of £158k, the first flight had a reach of 1.6 million. Linkedin bolstered Brands2Life's coffers with more business after this success.

  • Facebook VCR 76% (Benchmark 26%)
  • Social Interactions 30,897
  • CTR 0.13% (Benchmark 0.05%)
  • Used as case study within Linkedin