THE ONE THAT GOT AWAY
- Copywriter / Art Director: Daniel Headey
- Art Director: Mike Middleton
- Photographer: I've forgotten. Soz.
TOTAL SEA FISHING
There wasn't a client, but whilst at Saatchi, we dangled this idea out there and tried to land fishing titles such as Total Sea Fishing. We just wanted them to pay for media so we could win awards. But they didn't bite. Let's just pretend it won a D&AD Silver then shall we?